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Split Testing Button Text For Better Conversions

Here’s some interesting results from an experiment I ran through Google Analytics Content Experiments to see which button text would convert the best on one of my websites.

 

This was a page after the homepage, so visitors would click a button on the homepage and then land on this simple name capture squeeze page.

Here’s the different text options I tested:

  • Create account
  • Start Now
  • Register Now
  • Sign Up
  • Join Us Now

create-account

start-now

register-now

sign-up

join-us-now

 

and here’s the results:

split-test-button-text-results

 

As you can see the winner is “Start Now” with a 21% increase in conversion rate over the original text which was “Create account”.

Not bad… Who else would like a 21% increase in opt-in conversion?