Here’s some interesting results from an experiment I ran through Google Analytics Content Experiments to see which button text would convert the best on one of my websites.
This was a page after the homepage, so visitors would click a button on the homepage and then land on this simple name capture squeeze page.
Here’s the different text options I tested:
- Create account
- Start Now
- Register Now
- Sign Up
- Join Us Now
and here’s the results:
As you can see the winner is “Start Now” with a 21% increase in conversion rate over the original text which was “Create account”.
Not bad… Who else would like a 21% increase in opt-in conversion?