The New Era Of Internet Marketing

Are we dawning on a new era of internet marketing? Is everything we have come to learn about how to make money online about to become obsolete?

Think about the typical internet marketing “style” we have all been taught over the years. Squeeze pages, long form sales letters, testimonials, pre-sells, “free” and “instant access” buttons. These things have made a lot of people a lot of money, but are they going to last forever?

I’m certainly not saying these things are bad or no longer useful, but as far as landing pages, customer acquisition, and the typical internet marketing business model… Are you noticing the crackdown like I am on the way we do things?

I have been thinking a lot about where I want to take my internet marketing business in 2011 and over the christmas break I have been going through a bit of a mindset change mostly due to the mentoring and advice I have been receiving from James Schramko and Ed Dale.

It seems that the era of quick tricks, loopholes and workarounds may be coming to an end. If you have been involved in internet marketing for more than 2 years you will have noticed some big changes.

You will have noticed that the Big G… Google, is not favoring the way we do things. They are slapping our ad campaigns and de-indexing our sites because they see our typical internet marketing tactics as deceiving, and of little value to the rest of the world.

You will have witnessed the FTC crackdown on testimonials and how we now need abundant disclaimers in our ad copy and affiliate recommendations.

If big corporations are cracking down on the way we do things, Is it time to wake up and change our approach?

when I look at successful people making not just 6 figures a year, but 7 figures, I notice they have a more real world corporate oriented approach.

Take a look at James Schramko and Mike Filsaime. Interestingly they both have a similar backgrounds as General Managers in executive car dealerships. Mercedes Benz and BMW. They have been required to manage large teams of people, run a real offline business, and turn a profit at the end of the day.

They have an incredible set of real world business and management skills that they have applied to online marketing, and have absolutely crushed it quadrupling their previous income in no time.

It seems to me that the smart money is moving away from what we know as “internet marketing” and developing sites that look more like the rest of the world. Real businesses.

I mean, if almighty Google doesn’t like what we’re doing… doesn’t that say something?

What do you think?

Mike Leembruggen

Mike Leembruggen is available for consulting, contracting, and tech implementation. Mike lives and breathes 'internet marketing' and has a passion for building automated systems and marketing funnels that convert into big dollars. If you would like to speak to Mike, please send him a quick message through one of the contact forms on this site.
1 comments
Bojan
Bojan

I can totally agree with you 101%. There are big bucks in Internet Marketing and only thing that will be left viable is to create communities that are resolving around your brand, while offering information products or hard copy products. Because there is strength in your personal relations with your readers. I believe this will push bloggers up one notch, because we've also figured out ways to make monnies on the internet, and have thrust worthy readers that we don't want to disappoint...

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